the business

My name is Suzanne Whitby and I founded Start with Story to help individuals, organisations and businesses communicate better with international audiences.

At Start with Story, I work primarily with businesses in German-speaking countries, helping them not simply “broadcast” messages, but communicate and form connections with their international audiences using English.

I have strong background in and deep understanding of traditional marketing, online and social media marketing; content research and writing, creative communication (branding, design, visual), storytelling, new technologies, project management, presentations, speaking and intercultural communication.

I began my career in the corporate world as a project manager, moving on to programme and account management. With a team of 10, I managed multi-million pound projects in the technology sector before leaving to start a new career as a consultant in organisational development. My passion for creativity and interest in communication and travel resulted in me starting my first business in 2004, and I’ve not looked back since. Over the years, I’ve built my work around creativity and communication, often with an international focus, and in recent years, with more of a focus on sustainability, the environment, and science.

I am South African, live in Innsbruck, and speak English, German, and a smattering of Italian, Zulu and Afrikaans.

What am I like to work with?

I’m direct and no-nonsense. I like to get things done, not talk about things endlessly. I’ll challenge the status quo if I don’t understand how it’s adding value. I’ll tell you the truth, not what will make me money. I’m brave enough to share difficult messages. I play fair and I expect the same of others. I deliver what I say I will. I’m careful who I work with – culture fit is key. I share my knowledge. I am continually learning. I love new ideas but love existing ideas that work well even more. I believe that it’s always about people.

Kind words
from clients

“Suzanne is quick to understand the nature, needs and vision of your business. Her proposals are well thought through and she is clear and concise in explaining her service offerings. Suzanne is very creative in her suggestions, has a flexible approach and is without a shadow of doubt one of my favourite people to work with.”

Nadine Dereza

International facilitator, media trainer & author

“Words fail me when it comes to talking about Suzanne, which is a little unusual because I’m a copywriter! But I’ve worked with an awful lot of communication companies over the years and can honestly say she stands head and shoulders above the others in so many ways. I struck gold when I found her.”

Marilyn Messik

Owner of Create Communication & Author

“Having worked with Suzanne for the last 6+ years I can categorically say that she is the most talented person I’ve met. She has a razor sharp mind and can turn an initial seed of an idea into a brilliant and effective communication solution. Suzanne has many, many loyal customers and you can’t achieve this without delivering high quality work time after time.”

Daryl Seyforth


“Suzanne is simply brilliant. I’ve worked with her for many years on a variety of communications projects. She is sharp, smart, wonderful to work with and is my first choice on major projects. She regularly surpasses all my – already high – expectations, and clients and contacts alike respond well to her communications. ”

Rasheed Ogunlaru

Coach, speaker, author

“I can’t speak highly enough of Suzanne and her work – indeed, I’ve already recommended her to several people in person who are also delighted with her services. She is responsive, personable and insightful. In working with her, what I particularly valued was her ability to combine a deep understanding of her clients’ brand with solutions. ”

Liz Gooster

Business coach & consultant

“Creative and technically super savvy, working with Suzanne is a always a great process. She brings extensive experience, knowledge, commitment and care. Her ability to quickly grasp our approach and requirements and offer practical, functional solutions is the perfect support. ”

Katie Mutton

Owner of international Yoga Training franchise

Let's talk.

All good things begin with a conversation. And our conversation begins with a story: yours.

If you think that I'm the right person to help you make your international communication more effective, get in touch.

I am located in beautiful Innsbruck and work all over Austria, South Tirol, Germany and parts of Switzerland.

+43 (0)720 815 554


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