Speak to the media
Helping academics and people with complex messages communicate better with the media
Had a bad experience with the media over-simplifying or mis-reporting your research or findings? It’s time to learn how to manage the media better.
Scientists, academics and subject matter experts often need to be able to translate abstract concepts into concrete metaphors, craft sound bites and prepare for interviews. But how to do this whilst remaining true to your research or findings, and how can you trust the media to report accurately?
Contrary to popular views, most reporters and media outlets want to report your findings accurately. And even if you try to avoid speaking to media, you probably understand that getting your research or findings in the popular press can be a good thing – if only it was reported correctly!
Your discoveries don’t need to lurk in lecture halls and academic journals and it is possible to become a trusted source for reporters who genuinely want to report your findings on controversial issues.
We’ll show you how.
Request more information or book
Formats & language
- 2-4 hour workshops for teams and conferences
- 30-45 minute keynote
- 1-to-1 coaching sessions
We’ll work with you in groups or 1-to-1 exclusively in English. It’s likely that you publish in English, regardless of where you come from, and it’s also likely that the English-speaking media may want you in their contact list.
The benefit is that you learn to craft metaphors and work with sound bites using a form of global English that is accessible to reporters and readers alike. The result? Fewer misunderstandings, with a bit of luck!
All skills are transferable, which means that you should be able to apply these skills when working with other languages and media outlets from other countries, too.
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